Allied Leisure Group, one of Scotland’s most dynamic independent hospitality operators, has today announced a landmark five-year supply agreement with soft drinks giants Vimto Out of Home and Coca-Cola Europacific Partners (CCEP). The deal will see the exclusive supply of draught and packaged soft drinks across Allied’s entire venue portfolio – including the highly anticipated Clydeside Containers project on Glasgow’s Broomielaw.
Through this agreement, Vimto and CCEP will supply premium draught products including Coca-Cola, Diet Coke, Coke Zero, Schweppes Lemonade, and Schweppes Tonic. In addition, a wide range of packaged soft drinks will be available across venues, distributed via long-standing partner Inverarity Morton.
The deal represents a significant strategic partnership that not only guarantees product quality and brand recognition for customers, but also ensures consistency across Allied’s expanding estate – which includes renowned venues such as Max’s Bar, La Cheetah Club, Mikaku, Room 2, and now Clydeside Containers, launching summer 2025.
Nathan Sparling, Director of Allied Leisure Group, commented:
“This agreement with Vimto and Coca-Cola Europacific Partners is a major step forward for us in delivering a premium guest experience. As we continue to grow – particularly with the launch of Clydeside Containers – we need strong partners who understand the pace, innovation, and quality expected across modern hospitality. This partnership delivers on all fronts.”
Martin Porter, Commercial Manager at Vimto Out of Home, added:
“We’re thrilled to be partnering with Allied Leisure Group at such an exciting point in their growth journey. With a shared commitment to quality and innovation, we’re confident that our portfolio and service model will support their venues to thrive – from iconic city bars to the incredible new Clydeside Containers.”
Edel Black, Regional Account Manager, Coca-Cola Europacific Partners, said:
“Allied Leisure Group’s bold and creative approach to hospitality is exactly what our brands are built to complement. We’re delighted to be supporting their next chapter and can’t wait to see Coca-Cola and Schweppes served up at some of Glasgow’s most exciting venues.”